Counterfeit Eyewear may hurt your eyes in many ways
The future of the eyewear industry is very promising. The global eyewear market is expected to grow at a CAGR of 7.49% during the period 2017-2021. This growth rate makes this industry very profitable for counterfeiters too. Counterfeits of most of the eyewear brands are available these days. Ray-Ban is said to be the worst affected brand by the counterfeiting problem. Counterfeit eyewear hurt the users as well as the brands.
Why Counterfeit Eyewear are dangerous
Eyewear, these days, not only cater to the needs such as eye protection and improving the vision problems, but they have also become a fashion statement. Now, people wear sunglasses, frames, and lenses depending on the occasion. Eyewear brands are continuously working on bringing new innovative designs, shapes, and sizes in the market.
Good quality sunglasses protect the eyes from UVA and UVB rays, whereas most of the counterfeit sunglasses don’t. In fact, wearing fake sunglasses may cause more damage to the eyes than not wearing any. When we go into the sun, we squint our eyes in order to control the amount of light entering the eyes. Counterfeit sunglasses, without the UVA/UVB protection, filter the visible sunlight, allowing our pupils to dilate and hence letting more or UVA/UVB rays entering the eys. These rays are very dangerous for the eyes and may cause medical conditions such as cataracts.
Eyewear brands can save their customers from the harmful effects of counterfeit eyewear by deploying a robust anti-counterfeit solution. NeuroTags Anti-Counterfeit solution can help the brands prevent the counterfeits of their eyewear products.
NeuroTags Anti-Counterfeit Solution for Eyewear brands
If a brand is protected by the NeuroTags Anti-Counterfeit solution, its customers can be 100% sure that they will always get to use the authentic product of the brand. With the help of the NeuroTags solution, the buyers can check the authenticity of the eyewear by scanning the unique codes on it. NeuroTags provides algorithmically coupled tags, each of which contains an open part and a protected part. The protected part can be opened and scanned only after purchasing the product. These tags make each product uniquely identifiable.
NeuroTags is proud to announce that we were selected by Takeda Pharmaceuticals as the Most Innovative solution provider at this year’s Active and Intelligent Packaging (AIPIA) Smart Packaging Virtual Congress. NeuroTags emerged from among nearly 50 applicants to the “Takeda Challenge” to be selected for this prestigious honor.
“Taking part in an AIPIA Brand Challenge is no easy task. With nearly 50 very competitive entries, NeuroTags had to put together a first-class pitch. We congratulate them for being chosen by Takeda to follow up with and wish them success with their on-going discussions” said Eef de Ferrante, Managing Director of AIPIA.